The Cunty Club

A conceptual hospitality project exploring how exclusivity can be reimagined as inclusion.Set against the backdrop of New York City’s Lower East Side, the project reinterprets the traditional “country club” model — reclaiming its language, subverting its hierarchy, and reshaping it into a space rooted in community, confidence, and cultural expression.This work exists as a branding and experiential concept study, examining how identity, irony, and place can intersect within modern dining culture.